ADOPTED, Inc.
Co-Founder and COO
New York, NY, USA
and Shanghai, China
2012 - 2015
ADOPTED is a fashionable tech accessories brand focused on merging thoughtful design, expert craftsmanship, and exceptional materials. We bootstrapped the company and launched in Apple Stores worldwide within 3 months of founding. We then scaled quickly to distribution at Best Buy, Target, Sprint, and many other retailers globally, including an exclusive line for Barneys New York. Within ADOPTED we also built a licensing and consultancy business, including an exclusive license for all official cases for the Google Nexus 5 smartphone and Nexus 7 tablet.
All media, TV, and Instagram features were unpaid and organic.
Featured in: Vogue, Teen Vogue, Refinery29, Essence, Glamour, Elle, Harpers Bazaar, Popsugar, The Zoe Report, Lucky, Business Insider, CNet, USA Today, Bloomberg, The Coveteur, Complex, Stylecaster, People Style Watch, and more.
Seen on TV in: Blackish, How to Get Away with Murder, Girls, Modern Family, Empire, How I Met Your Mother, Doll & Em, Nashville, Togetherness, Parenthood, Mistresses, and more.
Instagrammed by: Coco Rocha, Sara Bareilles, Sophia Amorusa, Hannah Bronfman, Bryanboy, Bar Refaeli, Soo Joo Park, Lee Oliveira, and more.
